Yesterday Eternally 21 offered their fall collection on the runway. Models walked the catwalk, as they do, strutting, smiling, and then, they started strolling upside down. On the ceiling. And then down invisible stairs. These are issues you can do when the models are holograms.

Eternally 21 is developing globally, with new merchants in Hong Kong, Shanghai and Beijing, so what much better way to introduce the brand name to new customers then with a stunning hologram vogue show? And really, it was stunning. At 1 level neon rain began to fall and versions sprung up out of the raindrops.

What’s even sweeter about Forever 21?s hologram vogue demonstrate is that it’s for their customers–it’s not, as exhibits and previews generally have a tendency to be, for press and customers only. The show has currently toured Europe (Vienna, Brussels, and London) and previous week in LA at the Grove they presented the seven minute runway present 64 occasions to approximately 1600 people.

Following the demonstrate at the we heard some folks buzzing about this becoming the “future of trend.” Nicola Formichetti would seem to believe it is–he intended outfits for Zombie Boy’s avatar for a new video game he’s functioning on. And Burberry did a hologram fashion present to celebrate their shop opening in Beijing back in April. The only point is, whilst the exhibits are visually stunning, you cannot truly see the clothing the way you’d need to if you have been critiquing them or determining no matter whether to place them in a magazine. Of course, the exception to the rule is Alexander McQueen’s renowned hologram dress, modeled by Kate Moss for his fall 2006 show.

Certain, it’s a gimmick, but if you want to generate some hoopla about your model and have dough to devote, this is an amazing trick.