Earlier this week, I stopped by a Soho showroom to check out out the spring 2012 collections of Eryn Brinié and Kai-Aakmann. Equally are chic, modern day, reasonably priced brands based out of Korea that we’ve really, truly liked ever since they arrived stateside close to 2008.

Eryn Brinié (which is not an genuine particular person, but a name meant to evoke the Parisian sense of the model) even had a store on the principal drag of Broadway in Soho for a while, which unfortunately closed last 12 months. Viewing Eryn Brinié‘s spring assortment produced me even much more unfortunate that I would not be capable to just pop into a retailer (which occurred to be just four blocks from our business office) and purchase the entire factor next spring. I wished every little thing. It was all pared back again, sweet, feminine pastel perfection. Highlights include a peachy ambigu-breasted slouchy silk blazer, a knee-size grey dress with delicate pleating, a black bias cut dress with sheer draping on the shoulders and a easy The Row-esque white maxi skirt. The very best part: it is all under $ 300.

So what took place to the store? We listen to there ended up concerns with the lease and they did not like the area. (Our guess: they probably weren’t moving plenty of merchandise to afford the exorbitant Broadway hire) But, that does not indicate the end of U.S. retail for the model. They do want to open up another shop eventually–but in a different location. For now, you can store their things on Revolve, Piperlime, NastyGal and Tobi and at Pixie Marketplace in New York.

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