Madonna is eventually launching her personal brand for grown-ups. Following the success of Materials Lady, the junior’s line she does with her daughter Lola, Madonna is launching Real truth or Dare by Madonna, starting with a fragrance offer with Coty. Right after that will come footwear, purses and intimates. In accordance to PR Newswire, Truth or Dare is aimed at females ages 27-fifty “who have a timeless style and an innate sex appeal.”

If that sounds like you, the selection will reportedly be offered solely at Macy’s (like Material Girl) for the preliminary launch in 2012, but the fragrance will get a broader distribution in 2013.

But why now? Madonna stated in a assertion, “Over the past numerous many years, I have been approached numerous times to generate my very own model. The timing is proper and I have found wonderful companions in Iconix, who can support translate my eyesight to fact.”

We’re betting this line will do properly and that a complete-blown apparel collection is quickly to come. Nonetheless, we’re a minor bummed that there’s no Madonna line for the late teens–early twenties demographic. “Truth or Dare” is a excellent identify for a fragrance–what Madge reference do you assume they would give, say, a line of social gathering attire aimed at eighteen-24 yr olds?